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Last edited by Shakashura
Saturday, May 9, 2020 | History

5 edition of Brandmaps found in the catalog.

Brandmaps

the competitive marketing strategy game

by Randall G. Chapman

  • 173 Want to read
  • 3 Currently reading

Published by Prentice Hall in Englewood Cliffs, N.J .
Written in English

    Subjects:
  • BRANDMAPS.,
  • Marketing -- Computer simulation.,
  • Product management -- Computer simulation.,
  • Marketing -- Computer programs.,
  • Product management -- Computer programs.

  • Edition Notes

    Includes index.

    StatementRandall G. Chapman.
    Classifications
    LC ClassificationsHF5415.125 .C47 1994
    The Physical Object
    Paginationxv, 175 p. :
    Number of Pages175
    ID Numbers
    Open LibraryOL1398301M
    ISBN 100131775022
    LC Control Number93005869

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Brandmaps by Randall G. Chapman Download PDF EPUB FB2

BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition) [Randall G. Chapman] on prideofaberdeenawards.com *FREE* shipping on qualifying offers. BRANDMAPS™ is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexitiesCited by: 4.

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The Brandmaps simulation is an outstanding learning tool. The complex nature of this game requires a tremendous amount of time and effort to be an effective competitor.

This book provides only a base of general information for the game user. It is sometimes difficult to follow and does not adequately cover advanced senarios.3/5(2). Brandmaps "TM" is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process.

Highlights product design, Brandmaps book, communications (advertising, promotion, and sales force), sales. BRANDMAPS&#; is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process.

Highlights product design, pricing, communications Price: $ BRANDMAPS incluye un conjunto muy amplio de variables de decisión de marketing mix: 1. Diseño y posicionamiento de productos 2. Precios, descuentos e incentivos a dealers 3. Publicidad (presupuesto, contenido de los mensajes Brandmaps book, asignación de presupuestos al plan de.

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